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Hi, I’m Wendy!
The human behind ‘White Stone Pages’.

Based in the UK, I'm a book designer and typesetter with a Master's degree in Publishing and over 5 years of industry experience. I specialise in editorial and marketing design. I have a huge love for dark roasted coffee, thought-provoking books, and beautiful stationery. When I’m not reading or designing books, you can catch me cosy-gaming, journaling, and obsessing over self-development!

Here's my story...

I’ve always been a reader, when my parents immigrated to the UK, books were my English teachers and friends growing up. Saturdays were my favourite as it meant a trip to the library and a chance to take home a fresh batch of adventures.

Though I loved every subject at school, I was an English student through and through. I graduated from the University of Warwick with a 2.1 in BA Philosophy & Literature and applied for an MA in Publishing at City University London.

​The pandemic hit at the end of my first year at City, the world shut down and switched to online. During that time, I was interning with a marketing agency on a freelance basis, I enjoyed what I was doing so much that I decided to continue down the path I was on and see where it would take me.

Along the way, I learned a lot about freelancing, book marketing, and graphic design. I graduated my Publishing MA with distinction and, in April 2023, I decided to take the leap and craft my freelance career in the direction which brings me joy and fulfilment.

A book marketing influencer PR box.
A flat lay of a book marketing campaign with themed decorations for Moxie.

2021

A graduation photo of Wendy Mach, freelance book designer, for BA Philosophy & Literature.

2019

​‘White Stone Pages’ was born from a desire to help others actualise their dreams and visions through design that inspires.

 

I started in the world of design exploring different avenues. From book design and marketing assets, to email marketing support and small business branding.

Whilst I was still figuring out who I was as a freelance designer, and battling imposter syndrome daily, I spent a lot of time working in coffee shops and upskilling in book design.

White Stone Pages Workspace and Home Office
White Stone Pages Book Designer Promotional Close Up Holding Books
White Stone Pages Book Design 2021 Logo

2023

A professional headshot of Wendy Mach, freelance book designer and founder of White Stone Pages.
White Stone Pages Book Design 2026 Logo

Having built up 6 years of industry experience, a portfolio I'm proud of, and a great pool of clients, I decided to take the plunge and specialise in book design.

In January 2026, I left the world of book marketing behind, but took all the knowledge and experience I accumulated with me. My goal was to dedicate my energy on growing White Stone Pages.

Since then, I have been working with independent authors, small presses, and self-publishing agencies on book cover, interior design, and eBook formatting.

I can't wait to see what the future holds!

2026

Meet the Team

Regular faces at the White Stone Pages design studio include...

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Chief Compliance Officer

Milo

Milo oversees studio operations with a focus on rigorous time-blocking—specifically when it comes to the lunch schedule. Known for his stoic approach to boundary management and his silent but stern performance reviews, he ensures the studio maintains a calm, focused atmosphere (between naps).

IMG_0346.heic

Director of Creative Chaos

Missy

Our in-house specialist in high-energy "zoomies" and facilitator of ideation sprints, Missy brings a touch of chaos to the design process. An expert in distraction-led design and spontaneous keyboard shortcuts, she provides constant acoustic feedback to ensure no project is ever lacking in heart.

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© 2026 by White Stone Pages

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